THERESA CHIODI

Final Design, Branding, Extension, Innovation, Promotion, Photo Direction & Illustration Direction

I was creative director and contributing designer for the entire line of Cape Cod products. The final graphics that are my designs: Base Chips, 40% Less Fat Chips, Waffle Cut, Seaside Pop, Dipping Shells, and Infused.

Final Design, Branding & Photo Direction

I was creative director and had the chosen final design on this line extension that need to maintain brand equity, yet still clearly differentiate that this was a new, wavy chip.

Final Design, Design Strategy, Concepts & Photo Direction

I was creative director and had the chosen final design on this line extension that needed to maintain brand equity, yet clearly differentiate this was a flavored chip with a more sophisticated flavor profile that was oil infused (and not a powder coating), and something completely new and different within the category.

I’ve included some of my additional concepts and inspiration.

Final Design, Branding, Brand Consistency, Extension, Innovation, Promotion, Photo Direction & Illustration Direction

I was creative director and contributing designer for the entire line of Snyder’s of Hanover products. This brand update was significant in that the graphics went from an all-over brown bag to lighter, warmer tones and utilized a simplified Synder’s of Hanover “badge” at the top of each product to unify the entire portfolio. The final graphics that are my designs: Twists, Sandwiches, Itty Bitty Minis and the Chocolate Holiday Shapes, as well as the update to the brand itself.

Final Design, Photo Direction, Essence & Story Development

I was creative director, developed the positioning and designed the final graphics for the EatSmart brand update. This brand update was to help establish EatSmart as a “Better Than” snack alternative.

Final Design, Branding, Extension, Promotion, Photo Direction & Icon Development

I was creative director and designed the final graphics for the Pop Secret update. This goal of this brand update was to simplify the shopping experience making flavor selection easier and to help establish Pop Secret as “Better Than” snack alternative, by incorporating a health benefits icon system.

Design Concepts

This is some of my concept design work for Emerald innovation.

Final Design, Branding, Extension, Brand Consistency, Innovation, Promotion, Photo Direction & Illustration Direction

I was creative director and contributing designer for the entire line of Lance products. Branding needed to be consistent across the entire portfolio, yet be flexible enough to allow for innovation (outside of wheat oriented products) to fit within the line - hence the removal of the wheat stalks from the logo when necessary. The final graphics that were my designs are: Lance Crackers, Gluten Free and Popcorn.

Design Concepts, Naming & Positioning

This is some of my concept, logo and naming development for a potential new “BFY” brand within the Snyder’s Lance portfolio.

Final Design, Extension, Innovation, Icon Development & Photo Direction

I was creative director and contributing designer for the entire line of Acana dog food. The goal for this redesign was to create shelf impact and improve differentiation between the Grain & Grain Free products. Also to allow for new innovation, such as Acana Rescue, to fit into the line seamlessly. The final graphics that are my designs: Acana Rescue.

Final Design, Extension & Photo Direction

I was creative director and chosen design for this update of Orijen dog food. The goal for this redesign was to differentiate its look from fellow Champion Petfoods brand Acana as well as highlight the meat math, benefits and inclusions on the front and back panels.

Final Design, Branding, Style Guide & Process

I was creative director and chosen final design for this Bold Rock rebranding. This brand wanted to leverage its “made in the Blue Ridge Mountains” heritage, as well as have the flexibility to work with new beverages as they were launched under the brand. Included is a snapshot of the branding guidelines.

I’ve also included some slides of my process (and how I was inspired) as I worked on this branding update.

Final Design, Branding, Brand Consistency, Extension & Innovation

I was creative director and contributing designer for the entire line of Bold Rock products. The final graphics that are my designs: the Hard Lemonade Seltzer cans, the Hard Seltzer cans and the Hard Lemonade bottle labels.

Final Design, Branding & Concept Development

I was creative director and contributing designer for this new Hard Seltzer from Southern Tier. This new brand needed to look refreshing, as well as highlight the interesting flavor combinations. While design on this was a team effort, I have included my original design concept, as this was the launching point for the final design.

Final Design & Game Concept

I was creative director and designed the final graphics and well created the back panel games for the Smashers brand. This new product was “not for grown-ups”…yet approved by mom and needed to have a sense of fun & whimsy all the way around the pack, while still being a healthy snack from Chiquita.

Final Design, Branding, Illustration Direction, Audit, Essence, Concepts & Tool Kit

I was creative director and developed the positioning and designed the final graphics for the Velvet brand update. This goal with this update was to modernize and clean up the package while still highlighting Velvet as a brand based in heritage.

I’ve included a snapshot of some of the audit, positioning and essence work, as well as a bit of my concept development.

Design & Innovation Concepts

I was creative director and contributing designer for this new flavored rice from Minute. This new packaging needed to highlight the flavors while also communicating this was a “BFY” product. While design on this was a team effort, I have included my original design concept, as this was partially the launching point for the final design.

Design, Branding & System concepts

Design & Branding Concepts

Final Design, Branding & Ad

Final Design, Branding, Essence, Story & Concepts

Final Design, Branding & Concepts

Design, Branding & Structural Concepts

Design Concepts